DMs die in someone's personal WhatsApp
Founder's phone, marketing manager's phone, the brand's shared device — IG DMs scatter and 60% never get a reply within 4 hours.
All solutions
E-commerce & D2C
DM enquiries into orders — not abandoned carts.
Your IG ads drive DMs. Most die in someone's personal WhatsApp. BotSync answers with your catalog, builds a cart in chat, sends the checkout link, and recovers carts that go cold — without a single agent message.
Catalog-aware AIIn-chat cart + checkoutAbandoned-cart recovery
IG ad · Linen Co-ord
app.botsync.in/inbox · Sneha M.
Saw the linen co-ord on your reel — do you have it in M? And price?
Sneha · 14:21
Aurora replied with the product
Catalog-awareHi Sneha! Yes — the Linen Co-ord (Sage) is ₹2,899 and we have M in stock 🌿
Linen Co-ord · Sage
SKU: LNC-SG-M · In stock
2,899
Cart · 1 item · ₹2,899WELCOME5 ready at checkout
Used by D2C brands across apparel · jewellery · beauty · home · F&B — to turn IG and FB ad clicks into actual carts
Why D2C brands need more than DMs
Most IG ad spend is wasted in inbox triage
You're paying Meta for a DM. The DM dies because nobody answered in 4 hours, or because the answer was “please order online.” BotSync closes the loop between the ad creative and the cart.
No cart context, no checkout link
Even when someone replies, it's “Yes available, please order on website” — and the buyer drops off looking for the SKU on a slow mobile site.
Carts go cold, no recovery
Buyer adds to cart, gets distracted, never returns. There's no abandoned-cart WhatsApp template firing — money walks out the door.
Buyer journey on BotSync
From DM to delivery — all in WhatsApp
BotSync runs the social-commerce flow end to end — no “please visit our website” detour.
01
DM from IG / FB ad
“Send a DM to order” ads, Reels CTA, story stickers — every DM lands in one inbox with the ad source attached.
02
Aurora replies with the product
Catalog-aware. Shares product card with size, colour, price, stock. Suggests alternatives if out of stock.
03
Cart built in chat
Buyer says “add 2 in M” → cart grows in chat. Sees subtotal, coupon, delivery estimate before paying.
04
Checkout + post-purchase
Razorpay / Cashfree link or COD form. Order tracking updates, review request, repeat-purchase nudges — all in WhatsApp.
Catalog-aware AI
Aurora knows your SKUs — not the internet
Sync your Shopify, WooCommerce, or custom catalog and Aurora answers with real prices, sizes, colours, and stock. Out of stock? She suggests the closest alternative, not a generic apology.
- Shopify / WooCommerce catalog sync
- Per-SKU stock awareness (no overselling)
- Variant matching — colour, size, material
- Alternative suggestions when out of stock
- Coupon codes pulled live from your store
Catalog · Linen Co-ord variants
Synced liveLinen Co-ord · Sage
LNC-SG-M · M · 12 left
₹2,899In stock
Linen Co-ord · Terracotta
LNC-TR-M · M · 2 left
₹2,899Low
Linen Co-ord · Ivory
LNC-IV-M · M · sold out
₹2,899Out
Linen Co-ord · Slate
LNC-SL-M · M · 18 left
₹2,899In stock
Aurora never says “available” without checking. Out-of-stock SKUs auto-suggest the nearest available alternative.
In-chat cart & checkout
Cart lives in the conversation — checkout is a tap
The cart updates in chat as the buyer browses. Final tap sends a Razorpay / Cashfree link with the cart pre-filled, or a COD form if you offer COD. No bounce-out to your website's slow mobile checkout.
- Multi-item cart accumulated across messages
- Coupon application in chat
- Razorpay, Cashfree, PayU payment links
- COD form with pin-code-based eligibility
- Order confirmation flows back into the chat
Cart · Sneha M.
Pending checkoutLinen Co-ord · Sage · M
LNC-SG-M · qty 1
Linen Tee · Sage · M
LNT-SG-M · qty 1
Subtotal₹4,198
Coupon · WELCOME5−₹210
Delivery (Bangalore · 3-5d)Free
Total₹3,988
Razorpay, Cashfree, PayU all wired in. COD eligibility checked by pincode automatically.
Abandoned-cart recovery
Carts that go cold get a nudge — automatically
If a buyer abandons cart at the checkout step, BotSync fires an approved WhatsApp template 2h later with the cart still there. 24h later, with a discount nudge. Most ROI you'll see from any single feature.
- Auto-detect cart abandonment at checkout step
- 2h reminder template (cart preserved)
- 24h discount nudge template (optional)
- Recovered carts attributed to the campaign
- Opt-out and STOP keyword honoured
Abandoned-cart sequence
Triggered · 2h ago- 0h
Cart abandoned at checkout
Sneha · ₹3,988 left in cart
- 2h
Reminder template sent
“Forgot something? Your cart is still here.”
- 24h
Discount nudge (optional)
EXTRA5 — for 24h only
- Won
Recovered
Razorpay paid · ₹3,798 · attributed
Outcome
D2C brands typically recover 12–18% of abandoned carts with the 2h + 24h sequence.
Post-purchase loop
Order tracking, reviews, repeat orders — automated
After the order ships, BotSync sends tracking updates, review requests, and repeat-purchase nudges. Turns a one-time DM buyer into a recurring customer without an agent lifting a finger.
- Order shipped / out for delivery / delivered updates
- Review request 3 days post-delivery
- Repeat-purchase nudge at the right cadence
- Subscription / refill cycles for consumables
- Return / exchange request flow
Post-purchase flow · Sneha
RunningOrder confirmed
Razorpay paid · 14:42
Out for delivery
Day 3 · AWB shared
Review request
Day 5 · 1–5 star prompt
Repeat-purchase nudge
Day 30 · with a coupon
Returns and exchanges live in the same flow — buyer requests → BotSync creates the ticket, no app switching.
Built-in CRM fields
The buyer profile a D2C brand actually needs
No more bending Shopify Customers into a CRM. BotSync ships with the fields a brand actually uses — cart, last viewed, AOV, total spent, favourite category, last order status. Add custom fields like “size profile” or “allergy info” in seconds.
- Aurora fills cart, viewed, size profile automatically
- Segment by AOV, category, last-order date for broadcasts
- Custom fields for restock alerts, gift-wrap preferences, subscriptions
Sneha M. · Customer profile
Repeat buyer · 3 ordersCustomer nameSneha M.
City · pincodeBangalore · 560038
Last viewedLinen Co-ord · Sage
Cart₹3,988 · 2 items
Total spent₹12,420 (3 orders)
Avg order value₹4,140
Favourite categoryLinen · Sage tones
Last order8 May · Delivered
SourceIG ad · linen_april
What changes after BotSync
Outcomes D2C brands see in the first 60 days
Numbers from D2C brands on BotSync after moving DM conversations off the founder's personal WhatsApp.
< 30s
First DM reply
Aurora replies the moment an IG/FB DM lands — long before the buyer scrolls to the next brand.
12–18%
Cart recovery
2h + 24h abandoned-cart sequence pays for the whole BotSync subscription in a week.
+24%
Repeat purchase rate
Post-purchase loop turns one-time DM buyers into recurring customers.
1 inbox
DM · WhatsApp · Web widget
Same buyer wherever they message. No founder phone, no ‘please DM us on IG’ loop.
BotSync vs IG DMs + website checkout
Conversational commerce, properly wired
Most D2C brands run a Shopify store and answer DMs from a founder's phone — and wonder why ROAS is poor. BotSync closes the gap between the ad click and the cart.
| Capability | BotSync | DMs + Shopify only |
|---|---|---|
| Catalog-aware AI replies (knows your SKUs) | Generic copy-paste | |
| Cart built in chat — checkout link sent | “Please visit website” | |
| Abandoned-cart 2h + 24h templates | Email only | |
| Order tracking + review request in WhatsApp | Transactional email | |
| Repeat-purchase nudges with consent | Manual broadcast tool | |
| Shopify / Woo catalog sync | Manual upload | |
| Razorpay / Cashfree / PayU + COD form | Site checkout only | |
| Source attribution per IG / FB ad | DMs land in a black hole |
FAQ
Common questions from D2C brands
Do you integrate with Shopify?+
Yes. The Shopify connector syncs your product catalog, inventory, and order events. Aurora replies with live prices and stock — and order events (paid, shipped, delivered) flow back into the WhatsApp conversation. WooCommerce and custom catalogs over a JSON feed are also supported.
Can buyers actually pay through WhatsApp?+
Yes — via a payment link from Razorpay, Cashfree, or PayU sent in the chat. The link opens the gateway's hosted checkout (UPI / card / netbanking / wallets). On confirmation, BotSync writes the order to your store and replies in the chat with the confirmation.
What about COD orders?+
COD flow uses a short address form (name, address, pincode) sent in chat. Pincode-based eligibility is checked automatically so you don't accept COD to non-serviceable zones. You can also gate COD behind a minimum order value or AOV history.
Can I send abandoned-cart nudges to buyers who opted out?+
No — and that's enforced at the platform layer. Opt-out keywords (STOP, UNSUBSCRIBE) are honoured globally across every campaign and automation, not per-list. WhatsApp policy is non-negotiable here.
How does the AI handle size or variant questions?+
Aurora reads variant data from your catalog — size, colour, material, fit. She matches the buyer's natural-language question (“medium in sage”) to the right SKU and answers with stock and price. If unclear, she asks a clarifying question rather than guessing.
What about returns and exchanges?+
Buyer initiates a return / exchange in chat → BotSync collects details, creates a ticket attached to the order, optionally generates a return shipping label, and updates status as your ops team progresses it. Approval can require human review.
Can I run broadcasts to past buyers — new collection, sale, restock?+
Yes. Segment by last-order-date, AOV, favourite category, or city — then send an approved WhatsApp template with the product card. Replies land back in the same conversation with full purchase history.
Other solutions
Built for your team's sales motion
Turn the next DM into a paid order
Stop losing DMs. Start closing carts.
14-day free trial. Connect your store, upload your IG ad creatives — and watch the first DM become an order before the day is out.